Experian Discovering the unexpected
How we helped a global tech leader attract purpose-led, world-class talent.
Experian are a cutting-edge technology and data business with a powerful purpose, but public perception had reduced them to a “credit bureau”. So, we gave them a global EVP that told the world who they really are, sparking pride internally and curiosity externally: Discover the unexpected.
79%
Of candidates would consider working at Experian (36% above the industry average)
218%
Increase in job ad views
85%
Of employees felt connected to Experian’s purpose (up from 79%).
THE BACKGROUND
Experian are a cutting-edge technology and data business with a powerful purpose, but public perception had reduced them to a “credit bureau”. So, we gave them a global EVP that told the world who they really are, sparking pride internally and curiosity externally: Discover the unexpected.
PROBLEM
Experian weren’t seen as a tech employer of choice.
SOLUTION
In a competitive market where reputation reigns, Experian needed a global EVP that reflected their
OUR APPROACH
Through interviews, surveys and workshops with 700 people, including potential hires, current employees and cultural influencers, we found a powerful truth: Experian defy expectations at every turn.
Enter our EVP: Discover the unexpected.
A call to action. A challenge to assumptions. And an invitation to be pleasantly surprised by Experian. We equipped Experian with all the tools and assets they’d need to use their new EVP: an EVP playbook, a talent acquisition pitch book, a candidate attraction book, job advert templates, internal comms and intranet content, and employer brand guidelines. By involving their people at every step – from design to delivery – we ensured the EVP didn’t just look good; it worked.
THE OUTCOME
Our EVP encapsulated what it really means to work at Experian, connecting employees across cultures and functions, and helping talent see Experian in a whole new light.
Its impact was immediate, inside and out:
- 79% of candidates would now consider Experian as an employer (36% above industry average)
- brand strength rose by 94% (up from 75%)
- 85% of global employees felt connected to Experian’s purpose (up from 79%)
- job ad views increased by 218%
- clicks on open roles increased by 112%.
