Just Eat Delivering belonging at speed and scale
How we helped Just Eat embed a bold new inclusion, diversity and belonging (IDB) strategy.
Following their global merger, Just Eat Takeaway (JET) needed to familiarise their 15,000 people, spanning 25 countries, with a fresh inclusion, diversity and belonging (IDB) strategy. We helped bring it to life through a global week of connection and conversation, with stories from speakers and colleagues, to drive inclusive behaviours and build belonging.
41,000
Microsite visits
3,000
Unique visitors
from 25 countries
39
Live events and 38 global speakers over five days
THE BACKGROUND
After Just Eat and Takeaway.com merged, JET formed a dedicated inclusion, diversity and belonging (IDB) team. With a new IDB strategy and bold ambitions to make JET a truly inclusive workplace, the team needed to inspire real, everyday change in how their 15,000 people think, act and work together across the world.
PROBLEM
JET’s new IDB strategy wasn’t yet being used by its people.
SOLUTION
To make IDB real, JET needed to start conversations, shift behaviours and empower everyone to play their part, with managers and employee resource groups (ERGs) leading the way.
OUR APPROACH
We created a week-long global campaign to launch and embed JET’s new IDB strategy in a way that felt inspiring and actionable. Built around live events, conversations and on-demand content, the campaign celebrated diverse voices, who made the strategy personal.
A total of 39 webinars, talks, workshops and panels were hosted across time zones, featuring 38 speakers – from leaders and ERG members to guest experts. We also crafted a bespoke IDB microsite, and manager and ERG toolkits so that once people were inspired, changing their behaviour was easy.
THE OUTCOME
The campaign went down a treat, thanks to its reach
and relevance. It gave the IDB team a powerful platform,
put a vital strategy firmly on the JET menu, and helped
people understand how they can deliver it, every day.
