Vodafone wanted to create a culture of learning amongst their employees, encouraging people to continuously build on their skills and recognise the breadth of learning opportunities available to them.
A brand for learning and development
Vodafone found that people associated learning with being in a classroom, and wanted to open people’s minds up to all of the other routes they could take to keep gaining knowledge in new areas. In order to attract, motivate and retain the best employees, learning and development at Vodafone needed to take on a brand of its own. We rolled out ‘Live to Learn’ through various activities such as roadshows, animations and a quiz to give employees insight into how they learn best.
On-the-go learning
The idea was to make learning quick, easy and accessible to everyone. We created a video and imagery to show Vodafone employees learning in different ways – on the bus from their phone, listening to a podcast in the gym, reading a book on their break. They wanted to encourage people to discover new and interesting ways of learning that were convenient to them and would fit in around their lives. Posters around office spaces encouraged self-learning.
Bringing learning to life
The campaign gained momentum, with people taking more of an interest in learning. Just under 200 people got involved with the learning style quiz showing a brilliant level of engagement across the organisation. As a result of Live to Learn’s success, Vodafone introduced VIP Talks, a chance for people to hear from a range of inspirational speakers on different aspects of careers.
A quick overview
- Encouraging people to keep learning
- Supporting learning outside of the traditional classroom setting
- 'Live to Learn' branding across L&D at Vodafone
- Quick, easy and accessible
- Video and imagery showcasing Vodafone employees self-learning
