Caterpillar were making great strides with diversity and inclusion with gender equality improving greatly over the last decade. But they wanted to do more.
Doing more with D&I
They needed a campaign to take employees on a journey to being more diverse and inclusive and wanted it to resonate with colleagues in Geneva, Singapore and Peroria. Caterpillar wanted to inspire all of their employees to discover their brilliance.
Bringing D&I to life
To encourage conversations about the subject of diversity and inclusion across locations, a campaign was created, bringing the D&I programme to life. High-impact posters accompanied a managers’ guide with talking points, discussion points and toolkits, to equip people with the means of sparking genuine conversation across the organisation about this important topic.
A behavioural science approach
Managers guides were fed by behavioural science expertise and laid out in a format that was easy for all to understand, with activities and discussion prompts helping people to put the theory into practice. Huge posters around the Caterpillar offices became a talking point and people were able to share what makes them diverse on postcards.
Talking diversity at the water-cooler
Colleagues got stuck in with the campaign and discussions started to form. People found the campaign refreshing and thought-provoking and increasingly, colleagues were starting to discuss D&I – on their breaks, at the water-cooler, in the corridors. It was on people’s radars and a widely discussed topic of conversation, just as the campaign had intended.
A quick overview
- A need for more diversity
- Taking colleagues across multiple locations on a D&I journey
- Inspiring employees to discover their brilliance
- Posters, managers' guides and toolkits to aid conversation
- A behavioural science-led approach
- A hot topic of conversation around the office
