18 February 2021

We need to talk about vaccines. But, how?

Clients are asking us how to best approach the comms around getting the vaccine and unsurprisingly, it’s a delicate situation.

In 2019, Edelman’s Trust Barometer showed us that we trust our employer more than the government, so what role should employers play?

Use behavioural science

McCann Synergy’s Behavioural Strategist Chloe Foy delves into this issue and looks at how nudging could help.

Know your audience

If you do decide to tackle the issue with some internal comms, here are some tips for identifying the different audience types at play – and tailoring your messaging to suit. Download a copy of the infographic here.

Employee comms vaccines coronavirus health and safety

Similar Articles

9 February 2021

Covid and vaccine comms: Nudging from the outside-in

Since the pandemic began, I’ve been keenly aware of the opportunities for behavioural science to…

READ MORE

4 August 2020

Infographic: Countdown to a safe workplace return

READ MORE

22 July 2020

Top tips for navigating a safe return to the workplace

For many of us, the time to re-enter the office is fast approaching. But with…

READ MORE

13 February 2019

The 10 best internal communications case studies of 2018

Here, in our annual roundup, we share some of the best stories and case studies…

READ MORE
SEE MORE INSIGHTS