Since the pandemic began, I’ve been keenly aware of the opportunities for behavioural science to…
Clients are asking us how to best approach the comms around getting the vaccine and unsurprisingly, it’s a delicate situation.
In 2019, Edelman’s Trust Barometer showed us that we trust our employer more than the government, so what role should employers play?
Use behavioural science
McCann Synergy’s Behavioural Strategist Chloe Foy delves into this issue and looks at how nudging could help.
Know your audience
If you do decide to tackle the issue with some internal comms, here are some tips for identifying the different audience types at play – and tailoring your messaging to suit. Download a copy of the infographic here.