SPECIALISMSEmployee Value Proposition and Employer Brand
69% of candidates are more likely to apply for a job if the employer actively manages its brand.
Glassdoor, 2024
Companies with a strong employer brand see a 50% reduction in cost-per-hire.
LinkedIn, 2024
74% of employees say their job is more fulfilling when they believe in their employer’s purpose.
PwC, 2024
GIVING PEOPLE A REASON TO BELIEVE, BELONG AND STAY.
Your employer brand isn’t what you say it is - it’s what your people whisper when the CEO isn’t in the room. We help you craft an Employee Value Proposition (EVP) and Employer Brand that doesn’t just attract talent but keeps them engaged, motivated and invested in your shared success. Because in a world of endless career options, a salary isn’t enough - people want purpose, culture and a brand they’re proud to be part of.
We don’t do generic. No cookie-cutter EVP templates or employer brands built on empty words. We dig deep - through research, strategy and creative execution - to shape a bold, authentic and differentiated employer brand and promise that speaks to the people who’ll thrive in your culture and drives real impact.
WE UNCOVER WHAT MAKES YOU MAGNETIC
Through deep qualitative and quantitative research, we identify what truly sets you apart, helping you attract and retain people who align with your culture.
WE CRAFT A COMPELLING EVP THAT FUELS ENGAGEMENT
Your EVP isn’t just a tagline – it’s a strategic asset. We align it with your culture, business goals, and future ambitions, ensuring it resonates internally and externally.
WE ACTIVATE YOUR BRAND TO DRIVE LOYALTY AND REPUTATION
From brand storytelling and visual identity to employer brand activation, we bring your EVP to life, turning employees into advocates and making your organisation the employer of choice.
EXAMPLE SERVICES
BRAND GUIDELINES
A playbook that ensures consistency in how you communicate your employer brand.
BRAND TRAINING
Equipping leaders and teams with the tools to bring your EVP and brand to life every day.
BRAND LAUNCH AND ACTIVATION
Creative campaigns and touchpoints to embed your employer brand internally and externally.
BRAND CAMPAIGNS
Targeted storytelling that attracts, engages and inspires the right talent and your people.
BRAND CHAMPIONS
Recruiting and motivating employees as authentic brand advocates.
REPUTATION MANAGEMENT
Shaping and protecting how your brand is perceived in the talent market.
