9 August 2012

Will Facebook buy The Sun?

As members of the Bristol & West Chartered Institute of Marketing (CIM) committee, Synergy is always keen to keep our clients updated on their forthcoming events.

The next event is open to non-members as well as members.

The next event is called ‘Will Facebook buy The Sun?’

What does the future hold for offline media in a world where digital plays an increasingly important role? Media channels continue to proliferate, and this has been accompanied by audience fragmentation. As media choice expands and how people use media is constantly changing, marketers have to work harder and harder for a share of customer attention.

  • What can we learn about our customers’ choices now and how they are using and will use different media?
  • How could that influence our current and future choices and plans?
  • What part does broadcast media play in a world where online one-to-one or one-to-few conversations are becoming prevalent and where people have so much choice about what information they receive?

Drawing experts from the traditional and digital media, this is a debate and discussion around what the current trends are, the rise and fall of the different channels and how newspapers, radio and television are competing with online. The event will take place at The Grand by Thistle, Bristol on the 12th September 2012 to book online click here or call 01628 427340

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