3 March 2016

What are you reading this World Book Day?

Today marks World Book Day and to celebrate we want to share with you some of our best reads for internal comms, marketing, management and leadership professionals.

What’s on your reading list? We’re always looking for new inspiration so why not let us know over on Twitter @synergycreative.

1001 ways to reward employees
By Bob Nelson

We love this book! Rewarding your staff is so, so important. If you’re looking for new and innovative ideas for rewarding your colleagues, this book is ideal.
Packed with heaps of ideas, it’s broken down into day-to-day recognition, informal recognition, tangible and group recognition and more.

The Outsiders – 8 unconventional CEOs and their blueprint for success
By William N. Thorndike, Jr, Harvard Business Review Press

We love finding out what goes on in the heads of successful CEOs and this book gives us the ideal opportunity to see what really makes them tick. These CEOs have outperformed the market by a factor of 20. You won’t necessarily recognise their names, but you will have heard of their companies. What’s really interesting is their consistency and rationality. It’s an eye-opening read!

Employer Branding and the New World@Work
By Brett Minchington, CEO of Employer Brand International.

Our director Nicky is currently working towards her Employer Brand Leadership Certification (a course run by the author) and this book has become a valuable study partner. It provides proven steps and comprehensive frameworks to develop an effective employer branding strategy, alongside practical case studies from the world’s leading employer brands and the latest global research findings in employer branding.

Wow! That’s what I call service
By Don Hales and Derek Williams

The link between employee engagement and customer experience is clear, and this book helps show exactly what an impact it can have when done right.
It is packed with examples of great customer service both internally and externally. If you’re looking for inspiration and moments that can really make a difference service-wise, then this is the book for you.

The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers
By Gillian Tett, award-winning columnist and journalist.

Here at Synergy, we work with global companies that often find themselves in a siloed culture. But, break them down and the opportunities for innovation are endless. Tett gives us a brilliant examination of how our tendency to create silos hinders our work and how some people and organisations can break those silos down to unleash innovation.

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