Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…
Champagne at the ready….Whoop whoop! Our employee engagement campaign for ODEON has made it onto the shortlist for not just one, but two prestigious awards.
The Internal Communications category of the CIPR Excellence Awards, and the Employee Engagement category of the Marketing Society Awards. It’s safe to say that we are VERY excited!
The campaign itself was a big internal communications project to bring ODEON’s vision and values to life for its employees. We needed to inject enthusiasm into the business so, having talked to employees at every level, we created a 12-week campaign based on a bold creative concept: Make every day an inspiring experience. We used a raft of tactics including ambassador recruitment, videos, briefing packs, exciting team activities and a Google+ community. The campaign led to a massive 98% of employees saying they had a good understanding of ODEON’s vision and values and their contribution to its success.
“Obviously the results of the campaign are what give us a sense of real achievement – but I can’t deny that having our hard work recognised by the CIPR and the Marketing Society is incredibly satisfying as well!” says Synergy’s Gemma McGrattan.
More about the awards
The Marketing Society Excellence Awards: These really set the standard of marketing excellence in the UK. This year they had 346 entries so we’re thrilled to have made the cut!
The CIPR Awards: This, public relations’ longest-running and most-rigorous awards scheme, is now in its 31st year of rewarding best practice in public relations, and acknowledging personal and team achievement at the highest professional level across the UK, Europe and beyond.
Co-Chair of CIPR Excellence Awards Judges, Paul Mylrea, says: “Everyone who has made this year’s shortlist should feel extremely proud of getting this far. The standard of entries continues to improve year on year, demonstrating an increasingly vibrant public relations profession.”