6 March 2014

We rebrand IG Watteeuw to IGW

It’s been an exciting week this week as the rebrand project for IG Watteeuw industrial gear solutions went live!

Working with the team in Belgium, Synergy recommended the new name, logo identity design, design style and complete branding roll-out on literature, website, presentation material, brand guidelines, press release, interior and packaging ideas for the global industrial gear manufacturer.

IG Watteeuw made the decision to rebrand as it sets out ambitious growth plans to offer its premium gear solutions to an even broader audience. The company has been manufacturing premium customised industrial gears and gearboxes for over 60 years and also provides a range of specialist gear support services to its customers worldwide.

IGW said “this isn’t just about a new name and a new look, it’s about a new approach to the way we operate within the global marketplace and our hopes for the future.”

Similar Articles

9 February 2023

Welcome to our Consulting Suite

From strategy, to action, to impact, we unleash the power of your people to drive…


12 December 2022

2022 in numbers – Helping over 600k employees have a better work life

2022 has to be remembered for experimentation, and a focus on employer brand and a…


25 October 2022

Living the Brand Internally. Another addition to our Employee Solutions Suite

Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…


22 September 2022

Our new approach to building culture and boosting attraction, retention and engagement

We’re proud to launch the McCann Synergy’s Employee Solutions Suite. A new approach to boosting…