Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…
It’s been an exciting week this week as the rebrand project for IG Watteeuw industrial gear solutions went live!
Working with the team in Belgium, Synergy recommended the new name, logo identity design, design style and complete branding roll-out on literature, website, presentation material, brand guidelines, press release, interior and packaging ideas for the global industrial gear manufacturer.
IG Watteeuw made the decision to rebrand as it sets out ambitious growth plans to offer its premium gear solutions to an even broader audience. The company has been manufacturing premium customised industrial gears and gearboxes for over 60 years and also provides a range of specialist gear support services to its customers worldwide.
IGW said “this isn’t just about a new name and a new look, it’s about a new approach to the way we operate within the global marketplace and our hopes for the future.”