25 November 2013

We love BA’s new ad

Have you seen the new interactive BA billboards?

They’re fantastic and a great use of technology. The billboards have a child pointing up into the sky at a plane in real time as one jets overhead and then refers to that flight in the message.

One word – cool. Lovely job Ogilvy.

Take a look at the advert here.

Read more about BA’s interactive billboards.

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