27 July 2017

Using Social Media to Hook Top Talent

Social media is undoubtedly a great way to reach would-be candidates, but how do you go about doing that in an innovative way? Rhiannon looks at the brands doing social recruitment right.

Ever heard of the saying, ‘fish where the fish are’? To get your candidate catch of the day, social recruiting is a must. Social media can increase your candidate pool by as much as 50 percent (Source: Icims whitepaper), and with 5 generations in the workforce, it’s never been more important to stay up to date with innovation in the recruitment space.

Read on for the three social recruitment stories we’ve been chatting about in the office lately:

1) McDonald’s have 250,000 vacancies across America, over half of which they expect to be filled with young people between 16 and 24 years old looking for their first job. They’ve partnered with Snapchat – not just for advertising but for application purposes too. There are 10-second ads showing employer brand content – real employees talking about life at McDonald’s – and with one quick swipe up their ‘Snaplication’ can begin – showing the careers site within the Snapchat app itself – along with fun filters putting the user underneath the golden arches and in McDonald’s uniform.

2) Another business using Snapchat is Goldman Sachs, who targeted college students on 50 campuses in America. They paired this with Spotify advertising where they positioned themselves as the place you can make a difference – a good tactic, considering 74% of millennials need purpose in their work*. The banner ad was accompanied with audio along these lines…

“It’s a place where talented people from diverse backgrounds come to make a difference – from building a new app to managing an IPO. We’re people who have studied the humanities, science, math – you name it. When you want to make an impact in unexpected ways, think Goldman Sachs.”

3) We’re always interested in how Artificial Intelligence is changing the world of recruitment, internal comms and employer brand. We’re fascinated by Mya, the chatbot who can automate 75% of the recruiting process, improve efficiency by 38% and boost candidate engagement by over 150%! Beyond engaging with candidates, she asks contextual questions depending on the job at hand and can answer any question about the employer – from the hiring process to culture and benefits. If she doesn’t know the answer, she’ll ask her human counterpart and learn the response for next time. Then she uses all of the data from those conversations into quantifiable intelligence to tell the recruiter how closely the candidate fits the ideal profile. Cool huh! Read more here. https://hiremya.com


*Source: LinkedIn ‘Purpose at Work’ report – download it here. https://business.linkedin.com/talent-solutions/job-trends/purpose-at-work?src=gua#


Social recruiting, social advocacy and enterprise social networks are just part of our social offering at Synergy. We’re advising clients on everything from Snapchat recruiting to launching Facebook Workplace. Join the party by emailing Lucy@mccannsynergy.com.uk.

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