Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…
Keep it simple… an easy four rules for using digital to boost employee engagement.
This article tells us about the Towers Watson study where only just over half of retailers are using social media as part of their internal comms strategy…. The question they pose is are brands using everything in their digital toolkit to empower and motivate employees?
Internal communications strategy
The article covers four simple areas – know your audience, equip your employees, create an in-store experience for your employees (much like the popular focus on customer experience) and implement smarter scheduling technologies.
Simple but effective!