20 September 2011

Trade marketing

“The most effective campaigns are those where the focus has been on developing relationships. It’s amazing how quickly that transforms into sales”


Trade Marketing – building better relationships

Marketing and selling your products to wholesalers, distributors, dealers and retailers instead of directly to consumers.

Effective and creative trade marketing builds a supply chain that ensures your products have sufficient distribution to meet the consumer demand generated by your other marketing activities.


It’s the process of building relationships and partnerships and includes strategy, customer insight, account management and industry analysis. Done right, it helps you put your products in the hands of partners who can get them to the point of sale.



What Synergy can do for you

  • Trade marketing communication campaigns – planning through to implementation
  • Creative campaigns and concepts
  • Insight from dealers, distributors and retailers
  • Dealer advertising and marketing toolkits
  • Trade communications implementation – direct marketing, online, web resources, social media
  • Trade show marketing and stand design



Download our Guide to Trade Marketing

Having delivered many successful trade marketing strategies and campaigns, we’ve pulled together a Guide to share our insights. Download your copy here – Synergy Trade Marketing Guide






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