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What a night! We were delighted to receive not 1, not 2 but 4 awards at the CIPR Pride Awards!
A great big thank you to the Synergy team and our clients for allowing us to push creativity and work together to create brilliant creative communication campaigns.
Gold for Best Integrated Campaign – Caterpillar Rubber Tracks Campaign
This campaign transformed Caterpillar’s share of the rubber tracks market by an amazing 137% against a target of just 50%. The strategy was simple and hugely effective with a well implemented and integrated campaign receiving fantastic feedback from Caterpillar’s dealers. This campaign scored highly in every element with a budget that was relatively low when considering the outstanding results achieved.
Gold for Best Internal Campaign – Olswang Lawyers Bringing Vision and Values alive
Synergy Creative and Olswang created a great campaign that reinvigorated internal communications. The use of the ‘mapping’ concept of the company’s vision, values and priorities ensured that the messaging was easy to remember and to be applied in the day-to-day running of each team. This was successfully rolled out over eight international offices and led to a significant rise in the level of interaction and the use of the intranet.
Gold for Best Internal Publication – Experian Stories from the Heart
Stories from the Heart is a well-put together publication that has engaged staff and is delivering results – a 20% increase in engagement in internal communications – for Experian. The judges liked the fact that employees were major contributors to the editorial and were impressed with the online interactivity features the team had delivered. The reader feedback is good, and the modern design is an excellent feature.
Winner of Best use of Research, Planning, Measurement and Evaluation – Caterpillar Rubber Tracks Campaign
The judges were impressed by the good, thorough research with dealers and customers, as well as competitor analysis, which fed into the development of the campaign. The very measurable sales objective set, which was clearly evaluated, made this entry stand out to the judges.
Well done to everyone, what a great night!
Read what the CIPR judges said by clicking here.
Read the CIPR press release by clicking here.