McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…
What a night we had at the IC brilliance Awards in London! We won not one, not two, but THREE awards…
We picked up the top gongs for Best IC Consultancy, Best Internal Communication Campaign for our work with Aviva and Best Innovation for our work with ODEON & UCI.
We’re absolutely delighted and want to say a huge thanks to our hardworking and inspiring team and all of our amazing clients including our fellow award winners Aviva and ODEON & UCI.
A special shout out goes organisers BOC, who also ran a fantastic two-day conference (check our Internal Communications Hub – we’ll be publishing the conference notes soon), and the judges.
Here is what they had to say.
Now if you excuse us…we’re off to crack open the champers!
Best IC Consultancy, recognising our internal comms, employee engagement and employer brand work with clients including Aviva, ODEON, BNP Paribas, Vodafone, Ladbrokes and the NHS among many others!
“Outstanding work on ODEON & Aviva’s campaigns. Synergy delivers solid, authentic and appropriate campaigns, which deserve to be rewarded. Thank you for concise, clear and exciting work.”
“A truly stand-out entry.”
Best IC Innovation, recognising our ongoing work with ODEON & UCI Cinemas on developing the company’s employer brand and rolling it out across every single employee touchpoint.
“A highly impressive initiative, which focuses relentlessly on its audience for inspiration and feedback. There is energy and vitality in the work that has been appreciated by the employee population. I particularly like the holistic nature of the initiative and the purpose drawn from the employee journey (including departure). It’s also fun and very much in alignment with the very core of the business.”
Best IC Campaign, recognising our campaign with Aviva to promote their half-year financial results to their global employee base. Read the case study here.
“This campaign is rooted in practicality – which is to be applauded. It simplified the complex and made it feel relevant and accessible.”
“Sometimes it’s the simplest ideas that create cut through. The challenge of achieving cut through for financial results is universal and this entry demonstrated that investment in the day-to-day can often deliver real returns. This campaign was truly innovative and creative and remained so throughout the range of execution.”
“A cost effective and smart campaign hat makes financial results interesting – not easy to do! Clear well thought through objectives and interesting ways of engaging their people in what can be seen as traditionally boring information.”
“Clear thinking and a razor-sharp focus make this a stand-out and well-executed campaign.”