McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…
Synergy Creative has been celebrating continued overseas success with the launch of a global rebranding programme for Dutch engineering firm IGW (www.igwpower.com)
Synergy Creative, which is based in Bristol, won the contract following a competitive pitch against a number of international agencies.The team has just completed the re-branding programme, which also involved the roll-out of an internal communications and PR strategy, in five countries including Belgium, Czech Republic, Romania, China and the USA.
IGW is the latest in a number of overseas clients secured by the agency. Other recent projects have included a global leadership engagement campaign for insurers Ageas, headquartered in Brussels and a dealer communication campaign for Caterpillar in Geneva. This campaign was named as a finalist in this year’s Marketing Excellence Awards in recognition of the impact it had on sales for the company.
Synergy’s success in increasing its overseas portfolio has been encouraged by the UKTI Passport to Export programme, which provides support to companies looking to move into overseas markets for the first time.
Gemma McGrattan, Director, Synergy Creative says: “We made the decision to begin extending our reach overseas after a number of successful global campaigns for UK based clients. We were keen to continue to grow the business and with so much support and funding available from the UKTI, it made sense to look at the opportunities in the overseas markets as well as extend our reach within the UK.
We’ve been delighted to have increased the number of overseas clients we’ve added to our portfolio culminating in this extremely successful project for IGW. We’re looking forward to continuing to pursue international growth as well as our work with clients in the UK.”
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