McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…
Synergy is shortlisted as a finalist in the Marketing Excellence Awards.
We’re pleased to find out that our brand and integrated marketing communications campaign for The Royal Institute of Blind People’s ‘Smart Talk’ product launch has been shortlisted in the technology category for the Marketing Excellence Awards.
Smart Talk is the world’s first talking Freeview set top box. We worked in collaboration with the RNIB and Goodmans to launch the product to the mainstream UK market. The project involved research, creating the brand, packaging and trade communications then planning and implementing an integrated marketing and PR launch campaign.
The product appeared in national publications including the Radio Times and won the Which? Best Buy accreditation. See more about this project on our work page by clicking here.