McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…
Customer experience is king!
And Retail is working hard to create a new kind of customer experience where consumers can engage positively with the brand. This is a great article about how big brands are using pop-up store experiences to offer a new kind of experience for their consumer.
It talks about retail working a new channel to connect customers with brands giving examples like Godiva opening a pop-up shot on New York’s 5th avenue just for Valentines Day. The challenge?
A seamless customer experience online and offline
Integrate that customer experience seamlessly between online, whether web or mobile and face to face in-store. Read about what Google, Amazon and Igloo are up to….
And not only that, think about the employee experience too – what can we do for them in the same way?
Have you mapped out your customer or employee experience yet? If not, get in touch with Synergy! Get in touch…