8 January 2015

Retail and the customer experience

Customer experience is king!

And Retail is working hard to create a new kind of customer experience where consumers can engage positively with the brand. This is a great article about how big brands are using pop-up store experiences to offer a new kind of experience for their consumer. It talks about retail working a new channel to connect customers with brands giving examples like Godiva opening a pop-up shot on New York’s 5th avenue just for Valentines Day. The challenge?

A seamless customer experience online and offline

Integrate that customer experience seamlessly between online, whether web or mobile and face to face in-store. Read about what Google, Amazon and Igloo are up to…. And not only that, think about the employee experience too – what can we do for them in the same way? Have you mapped out your customer or employee experience yet? If not, get in touch with Synergy!  Download the retail pop-ups customer experience article by clicking here Read more about amazing brand experiences through retail pop-up stores here

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