McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…
Synergy transformed the Belgian gear manufacturer with a polished new brand to match their international ambition
What we did
IGW – previously IG Watteeuw – had a new strategy for sustainable growth and a new structure to make it happen. They selected Synergy to ensure the way they presented themselves to the outside world was helping them achieve their ambitions.
Our answer was gaining insight into their capabilities and culture through factory visits and meeting employees, followed by a full rebrand that reflected the company’s heritage and supported their acceleration into new market sectors around the world.
Employee engagement was top priority and the new brand was brought to life internally with an exciting interior design for the factory and office spaces.
Now launched, IGW’s new brand is already helping them achieve success in the emerging global markets.
A quick overview
/ Full re-brand services
/ Name and logo development
/ Redesign of all publications
/ Website www.igwpower.com
/ Powerpoint presentations
/ Interior design for factory
/ Interior design for offices
/ Packaging design