25 July 2014

Rebranding to support IGW’s ambitious growth plans

Synergy transformed the Belgian gear manufacturer with a polished new brand to match their international ambition

What we did

IGW – previously IG Watteeuw – had a new strategy for sustainable growth and a new structure to make it happen. They selected Synergy to ensure the way they presented themselves to the outside world was helping them achieve their ambitions.

Our answer was gaining insight into their capabilities and culture through factory visits and meeting employees, followed by a full rebrand that reflected the company’s heritage and supported their acceleration into new market sectors around the world.

Employee engagement was top priority and the new brand was brought to life internally with an exciting interior design for the factory and office spaces.

Creating impact

Now launched, IGW’s new brand is already helping them achieve success in the emerging global markets.

A quick overview

/ Full re-brand services
/ Name and logo development
/ Redesign of all publications
/ Website www.igwpower.com
/ Powerpoint presentations
/ Interior design for factory
/ Interior design for offices
/ Packaging design

Similar Articles

22 February 2022

McCann Worldgroup joins Disability Confident Scheme

McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…


9 September 2021

Have You Said No to Normal in your Future of Work thinking?

At the beginning of the pandemic, everybody was keen to get back to normal. But…


9 September 2021

More awards success for creative employee communications

We’re thrilled to announce that one of our clients, NatWest Group, has bagged not just…


2 June 2021


We’re thrilled to have been shortlisted with NatWest for Best Ongoing Commitment to Internal Communications…