At the beginning of the pandemic, everybody was keen to get back to normal. But…
We're delighted to see RBS' '10 years on' campaign nominated for a Corporate Content Award.
Following the campaign’s success at the Internal Communications and Engagement Awards earlier this year, where Synergy and RBS took home the Grand Prix and three other awards, ’10 years on’ has been shortlisted in the Corporate Content Awards for ‘best content targeted to the internal audience’.
The uplifting campaign was thoughtful, honest and considered and managed to turn a potentially negative anniversary for RBS (10 years since the financial crisis) into a chance to praise colleagues for their dedication and contribution to the bank’s recent success. With impressive engagement levels and a positive response from all those involved, it’s a worthy campaign to be celebrated in the Corporate Content Awards.
The ceremony will take place in London on February 13th 2020 and we’ll be keeping everything crossed for a win on the night!
If you’d like to hear more about the campaign and how it hit the right tone, get in touch.