23 June 2016

Promoting Vodafone’s new customer app

Discover how we helped Vodafone bring its new ‘My Vodafone’ app to life for employees, empowering them to promote it to customers, friends, and families.

Vodafone’s ‘My Vodafone’ is one of the leading mobile apps of its kind, giving customers instant access to their account information.

With a new version about to launch – with lots of additional functionality – Vodafone wanted to encourage its employees to download it, try it for themselves and spread the word to colleagues, customers, friends and families.

Synergy worked with Vodafone to come up with an illustration-based concept across a poster campaign, experiential events and video animation. The campaign educated employees on the app’s benefits and encouraged them to ‘Try and Tell’.

Creating impact:

The poster campaign was rolled out across all of Vodafone’s call centres, stores,and offices, reaching all employees. On the company ‘Digital Day’, part of Vodafone’s annual Customer Experience Week, hundreds of staff visited pop up installations to learn more.

A brief overview:

/ Overarching concept based around ‘It’s ‘appening’

/ Illustration

/ Poster campaign promoting the new app

/ Pop up installations at three office locations across the UK during Customer Experience Week

/ Provision of brand ambassadors

/ Animated video showcasing the benefits of the app, which is now being used on the commercial website too

/ Design of event collateral such as ballot boxes to enable colleagues to share their suggestions on how to continually improve Vodafone’s digital offering

Watch the animation:

{source}
<iframe src=”https://player.vimeo.com/video/171086050″ width=”560″ height=”315″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
{/source}

Similar Articles

25 October 2022

Living the Brand Internally. Another addition to our Employee Solutions Suite

Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…

READ MORE

22 September 2022

Our new approach to building culture and boosting attraction, retention and engagement

We’re proud to launch the McCann Synergy’s Employee Solutions Suite. A new approach to boosting…

READ MORE

22 February 2022

McCann Worldgroup joins Disability Confident Scheme

McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…

READ MORE

9 September 2021

Have You Said No to Normal in your Future of Work thinking?

At the beginning of the pandemic, everybody was keen to get back to normal. But…

READ MORE
SEE MORE ARTICLES