6 February 2015

Privacy Policy


  1. Who we are

We, Synergy take the protection of your personal data very seriously. This is why it is important for us to identify how we process your personal data and the controls that you have over this.

This privacy policy sets out what personal data we will collect from you, how we collect it and our reasons for doing so.

Please note that this privacy policy does not apply to links within the Synergy website.

By accessing and using our website you agree to the terms of this policy. Any amendments to this policy will be identified on this page. By continuing to use our website after these amendments have been made you agree to the terms of the revised policy.

You can send us your feedback by using our feedback form to comment on the Synergy website and for technical queries, or to comment on content within our website.

  1. Data Controller

The data controller of the personal data that we process for you is Synergy Marketing and Design Limited (“Synergy”, “we”, “us” or “our”) of 2nd Floor Grosvenor House, 149 Whiteladies Road, Bristol, England, BS8 2RA

  1. What personal data we collect from you and how do we collect it?

Clients and Prospective Clients

When you subscribe to our website or newsletter, sign up to receive our white papers, complete a ‘Getting to Know You’ card at our live events, email us or follow us on Twitter or LinkedIn, we will collect some (or all) of the following personal data from you:

  • Personal details, including your work, name, email address and birthday date;
  • Contact details, including your address and your phone number;
  • Details about your interests and how you like to spend your leisure time.
  • Details about your views on current company challenges.


When you visit the ‘Join’ page on our website, submit your CV and cover letter to hello@mccannsynergy.com.uk, apply for a role at Synergy on LinkedIn, or follow us on Twitter, we will collect some (or all) of the following personal data from you:

  • Personal details, including your name, and email address;
  • Contact details, including your address and your phone number;
  • Employment details, including details of your current employer and your employment history;
  • Details of your education and any relevant training;
  • Details about your interests and what you do in your leisure time.
  1. Cookie Policy

 We use cookies on our website – please see our [Cookie Policy] for further information.

  1. Why do we collect your personal data?

We will only use personal data from you in the following ways:

  • To make sure that content from our website is provided to you in the most efficient way;
  • To enable you to get involved in any interactive elements on our website or attend our events;
  • To keep you up to date about changes we make to our service.

Clients and Prospective Clients

  • To send you useful industry information and insight that you have requested or consented to receive from us, or which we believe may be of legitimate interest to you;
  • Where we need to use your personal data in order to respond to your query, provide you with a quote for a piece of work you would like us to do, or comply with our contractual obligations to you.


  • Where, following an application by you, we are considering you for a role that we have (actual or speculative).
  1. The General Data Protection Regulation – our obligations to you

Under the General Data Protection Regulation (GDPR), we have a legal duty to protect any personal data we collect. We will only use your personal data for the purposes we have described above.

As part of our commitment to protecting your personal data, we will:

  • keep your personal data confidential at all times, save where you have consented to us sharing it with our suppliers;
  • only hold your personal data for the following periods:

Client personal data: 10 years (or longer where the relationship continues beyond this)

Prospective client personal data: 5 years

Candidate personal data: 2 years

  • only process your personal data in accordance with the standards and procedures set out in our data security policy.
  1. Sharing your personal data

We use our preferred service providers to deliver some of our services or to deliver services to us. So that they can do this, we may need to share your personal data with them. Any sharing of your personal data will only be carried out in accordance with our data security policy.

Clients and Prospective Clients


  • Software and hosting providers: we use software providers to provide various software functionality to track enquiries and new business leads, to monitor client satisfaction and to provide cloud hosting services;
  • Printers: where you have requested us to print materials for use in your campaigns;
  • Social wall developers: where you ask us to create a social wall for you;
  • Photographers: where you have requested us to provide photography for your campaign;
  • Film makers: where you have asked us to create a video or short film for your campaign.  


  • Where you have applied for a role with us, you will be asked to complete a psychometric assessment. The psychometric assessment will be provided by our preferred service provider.
  1. Any other disclosure


We may disclose personal data in the following circumstances:

  • Business reorganisation: in the event that we undergo a business restructure, suffer an event of insolvency, merger, acquisition, sale, or any steps in contemplation of the same.
  • Compliance with laws: to enable us to comply with our legal responsibilities and regulatory requirements that we are subject to, or to comply with any court orders.
  • Prevention of fraud and the protection of our rights and those of third parties: to prevent and respond to fraud, and to defend our rights and those of third parties.
  1. Transfer of personal data outside of the EEA

From time to time we may:

  • use service providers that are based outside of the European Economic Area (EEA); or
  • use service providers that use suppliers that are based outside of the EEA.

Where we transfer personal data to these service providers, before doing so we will ensure that there are adequate processes in place to protect your personal data. This includes where the service provider has obtained privacy shield certification.

By continuing to use our website or services, or submitting personal data to us, you consent to this transfer, storing and processing.

  1. Children

We do not direct services to children under the age of 18.

  1. Your rights

You have the right to:

  • request a copy of the personal data that we hold for you,
  • let us know if there are any errors in the personal data that we hold for you,
  • request us to delete any of the personal data that we hold for you,
  • Request that we transfer your personal details to another person.

Please email us at hello@mccannsynergy.com.uk to let us know.

If you are not happy about the way in which we have handled your personal data, please let us know by emailing us at hello@mccannsynergy.com.uk and we will use our best efforts to rectify this to your satisfaction.

Alternatively, if you wish to lodge a complaint with the Information Commissioner’s Office (ICO), please report your concern on the ICO’s website at https://ico.org.uk/concerns/, or call the ICO helpline on 0303 123 1113.

Cookie Policy

  1. What are Cookies?

Cookies are small text files placed on your computer by websites if you agree. These files are either stored in the memory of your computer or device, or are placed on the hard drive. Cookies are commonly used to help or personalise the users browsing experience and provide information on how users interact with our site so we can make improvements.

  1. The types of Cookies we use

  • Functional Cookies

Cookies are used when you interact with our website which goes beyond simply clicking on links, to personalise your experience. These are referred to as ‘functional cookies’. An example of where a functional cookie is used is if you choose to increase the text size using accessibility options if available.

  • Analytical Cookies

Cookies also help us to anonymously analyse how users interact with our site so we can make improvements, known here as ‘analytical cookies’. This information is generally used to make content and information about our services more relevant and useful during future visits. We collect this information in a way that does not identify anyone through the use of Google Analytics. We do not make any attempt to find out the identities of those visiting our website and do not collect personal data.

If you are visiting our website for the first time these ‘analytical cookies’ are not used until you acknowledge the cookie disclaimer message which appears at the top of the page.


How we use Cookies

Synergy uses Functional and Analytical Cookies for the following purposes:

  • To authenticate you: We use cookies to help personalise your experience when you visit our site.
  • To make our site secure: We use cookies to support our security configuration, and to enable us to identify potentially malicious activity on our site.
  • To support your preferences: Cookies can help to provide you with customised insights and site content.
  • To assist us with marketing: We use cookies to deliver our marketing campaigns and to help us monitor the performance of these campaigns. Our suppliers may also use cookies to let us know about your experience with their services, although your use of our supplier’s cookies are subject to the relevant supplier’s policies.
  • To help us manage the site: We use cookies to help us monitor how our site works, and to further develop our services.
  1. How to block/remove cookies

You can find out more about cookies including how to disable/enable and delete them by visiting aboutcookies.org. You can block most cookies by activating the setting on your browser that allows you to refuse the storing of all or some cookies. However, please note that some features will then be unavailable when browsing our website.

  1. Expiry

Except for session cookies, which expire when you close down your browser, all cookies will expire after 2 years.

  1. Support

Should you have any queries relating to the use of cookies on this website please do not hesitate to contact us.

No part of the website stores or collects any identifiable information about site users.

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