4 July 2012

Philips forms internal online communities

Great article from Marketing Week about marketing strategies of big brands.

This one caught our eye – a case study about Philips and their change of strategy to make the brand fulfill its potential.

Again the power of internal communications and employee engagement is key – Chief Design Officer Sean Carney is working closely with employees to inform new design. Carney is helping the business work in a more co-ordinated way. He explains: “We have formed internal online communities where we co-create new solutions. We pose questions in these communities about some areas of interest, then we let the dialogue take on the shape of the participants.”

You can read the full article here.

Similar Articles

22 February 2022

McCann Worldgroup joins Disability Confident Scheme

McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…

READ MORE

9 September 2021

Have You Said No to Normal in your Future of Work thinking?

At the beginning of the pandemic, everybody was keen to get back to normal. But…

READ MORE

9 September 2021

More awards success for creative employee communications

We’re thrilled to announce that one of our clients, NatWest Group, has bagged not just…

READ MORE

2 June 2021

Shortlisted!

We’re thrilled to have been shortlisted with NatWest for Best Ongoing Commitment to Internal Communications…

READ MORE
SEE MORE ARTICLES