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Great article from Marketing Week about marketing strategies of big brands.
This one caught our eye – a case study about Philips and their change of strategy to make the brand fulfill its potential.
Again the power of internal communications and employee engagement is key – Chief Design Officer Sean Carney is working closely with employees to inform new design. Carney is helping the business work in a more co-ordinated way. He explains: “We have formed internal online communities where we co-create new solutions. We pose questions in these communities about some areas of interest, then we let the dialogue take on the shape of the participants.”
You can read the full article here.
