Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…
We’re pleased to be joining the speaker panel for the CIPR’s next Bristol event, where we discuss the pros and cons of social media. Come and join us!
It only takes one tweet to derail reputation management plans with the ultimate impact landing on the bottom line. Employee and customer use of social media is hard to control but often lands with the PR team to deal with when it all goes wrong. We’ll hear from three speakers about their experiences and there will be a chance for questions from the audience.
Thursday, 28 April 2016 from 18:00 to 20:00
Hargreaves Lansdown – Anchor Road, BS1 5HL
Hosted at Hargreaves Lansdown in Bristol; Danny Cox, Head of communications at the FTSE 100, Bristol-based investment company discusses how social media (or any other) policy is only ever good as the people who use it. Danny looks at how one employee’s tweet led to 24 hours of media frenzy, how they dealt with this, and other reputational issues.
We also have Jonathan Naylor, Partner at Shoosmiths LLP speaking on the perils of employee misuse of email/social media and the brand damage that can arise as a result.
Simon Thompson, Chair of the CIPR Corporate and Financial sector group and PR for the institute of Chartered Accountants will give his views on how a twitter storm can be fuelled by clumsy handling and leave a bitter taste.
Lucy McKerron, account director at brand engagement agency Synergy PR, has 10 years’ experience in marketing and communications with a specialism in employee engagement, talent attraction and employer brand. She will be chairing the questions at the end of the event and bringing a unique perspective on how negative, or badly-handled social media can not only impact the customer, but also the employee experience.
It’s a great chance for all of us to learn from real-life case studies and discuss in a world of ever-evolving social media, how can we help control reputation?
Book your tickets here.