McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…
by Richard L. Brandt
Great insight on the background of one of the biggest companies on the planet.
This book looks at the ethos that the company was built on and how it has become so successful. It looks at Jeff Bezos’ early career and the journey he went on to create Amazon. It’s a great introduction to Amazon, Jeff Bezos’ vision – the man behind the business and his unconventional management style.