We’re thrilled to have been shortlisted with NatWest for Best Ongoing Commitment to Internal Communications…
Merger & Acquisitions (M&As) are a valuable growth strategy for businesses looking to expand and acquire new capabilities. But M&A isn’t without its challenges.
Keeping employees motivated through this period of change is one of the most important considerations.
A 2015 report from Harvard Business Review found that between 70 per cent and 90 per cent of M&As fail. But why?
According to research, it is largely down to the integration between the two organisations. When you consider the IT, business and cultural factors at play, it’s not hard to believe.
The engagement and happiness of employees can have a significant impact on this success rate and there are four key areas that impact on this.
We call them ‘The 4 C’s of M&A engagement’. We’ve written a handy guide packed with practical advice and case studies, which you can download below. Until then, here’s a little taster:
Communication with employees during the M&A process is the most important of the 4 C’s. If employees feel out of the loop this will create a feeling of unease and uncertainty and it will be hard to regain trust.
One report suggests that 91% of failed M&As are the result of culture shock when the companies finally merge. This shows just how important it is to put culture firmly on the agenda.
Your managers are integral for a successful M&A because they are often the ones in charge of cascading information. They’re also your most valuable assets… your managers are the people who really know your employees. They know what motivates them, what they respond to and, essentially, what will work.
Although M&A is a time of change and looking forward, it’s also a chance to celebrate what’s been achieved. This helps to clear the emotions and allows people to focus on what can be created together in the future.
Download our guide which explores these topics in more detail with plenty of real-life examples and practical tips and advice.
<form action=”http://email.mccannsynergy.com.uk/t/d/s/oyhiih/” method=”post” id=”subForm”>
<label for=”fieldName”>Name</label><br />
<input id=”fieldName” name=”cm-name” type=”text” />
<label for=”fieldEmail”>Email</label><br />
<input id=”fieldEmail” name=”cm-oyhiih-oyhiih” type=”email” required />
<label for=”fieldhrjlkj”>Company</label><br />
<input id=”fieldhrjlkj” name=”cm-f-hrjlkj” type=”text” />
<label for=”fieldhrjlkt”>Job title</label><br />
<input id=”fieldhrjlkt” name=”cm-f-hrjlkt” type=”text” />
<label for=”fieldhrjlki”>Phone number</label><br />
<input id=”fieldhrjlki” name=”cm-f-hrjlki” type=”text” />
<label>Opt into another list</label><br />
<input id=”listoyhidr” name=”cm-ol-oyhidr” type=”checkbox” /> <label for=”listoyhidr”>Monthly internal comms newsletter</label>