28 July 2014

Lighting up a Vegas incentive scheme for Ladbrokes

Synergy’s high-impact communications created real employee action for a leading global betting and gaming company

What we did

Ladbrokes wanted to create an internal buzz to launch their new machine games and encourage retail colleagues to give this important revenue stream a boost. They introduced an incentive scheme that would see the winning shop teams jet off to Vegas. It was our job to help plan, create and implement high-impact communications that would get people talking and taking action.

We devised a Road to Vegas theme and a seven-month communications campaign that included everything from ‘Wish you were here’ postcards to passport-style briefings and a script for a dial-in broadcast. We created a special ‘Vegas Post’ tabloid newspaper to help deliver key information in an engaging way.

Creating impact

“Synergy have created a really engaging campaign that has caused quite a stir.” Reward Manager, Ladbrokes

A quick overview

/ Concept and messaging
/ Overall theme
/ Publications
/ Scripting and copywriting
/ Teaser campaign
/ Wide range of creative materials
/ Creative manager toolkits

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