McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…
Join us on 22nd November in London for PR Week’s Strategic Internal Comms conference. We’ll be talking about how ‘Brand is culture, and culture is brand’. And we’ve even got a 10% off code for you!
This event is one of our yearly favourites, and our director Gemma is very excited to be back on the stage.
Here’s what she’ll be talking about:
Brand is culture, culture is brand: where employee engagement meets customer experience
A recent report by KPMG revealed the UK customer experience top 100 companies achieved double the five-year growth of the FTSE 100. So what is it that brands like Lush, First Direct and John Lewis has that puts their customer experience – and therefore their growth – above other companies?
Gemma McGrattan, director of Synergy Creative – the IoIC and CIPD’s 2016 agency of the year – will explore the impact of culture and employee engagement on customer experience. As well as sharing the latest research and insights, Gemma will give you a behind-the-scenes look at the people experience strategies of Synergy’s clients including ODEON & UCI Cinemas. Expect to walk away with solid theory, inspirational case studies, and plenty of advice, tips and ideas for you to take away and implement in your own organisation.
Save 10% using our discount code: