Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…
It’s World Book Day – what a great national day to celebrate and with celebrations all over the world – what a way to get excited about reading and writing.
So we’re having a nosey at what’s on the book shelf as well as finding out from the team about their favourite books – and what it can tell you about people.
So, go on show us your book shelf…! Tweet us a pic of what’s on your shelf.
Synergy team favourites
Liz: Half of a Yello Sun by Chimamanda Ngozi Adichie
I like fiction constructed around real historical events & facts e.g. Half of a Yellow Sun by Chimamanda Ngozi Adichie tells the story of the Biafran War…similarly Dan Brown’s reference to Science, Art and Religion in The DaVinci Code, Angels & Demons and Inferno.
Gemma M: I’ve got several!
My three best books
I love a good business book – check out the ones I’ve read on our internal comms hub here…
But my favourite 3…
Jeffrey Archer – Kane and Able
What a brilliant story – powerful and spanning sixty years. Definitely one to read.
Donald Trump – Think Big and kick ass in business – you’ve got to love his no BS attitude!
The cover is hilarious, but full of confidence, attitude and plenty of examples of how to think differently about making it big. Go Trump!
And…if you’ve ever worked in a creative agency, you have to read this. Cheeky, hilarious, naughty, full of office politics – you’ll smile throughout! I know you’ll identify with all the characters…
e. by Matt Beaumont (a fantastic copy writer)
Zoe G: The Heart is a Lonely Hunter – Carson McCullers
It’s about a deaf man and his relationship and impact on 4 people. Despite no real conversation they all feel safe and gradually open up to him. It’s a real insight into 1930s deep-south America and the need for understanding.
I love it because Carson McCullers was just 23 when she wrote it and it’s incredible! The story of her life is just as incredible – she died pretty young but managed to squeeze a lot in!
A creative one is Problem Solved – Johnson Banks (Michael Johnson).
He uses case studies to show you how you can approach briefs differently. Find the problem within the brief and then solve that. It was a real eye-opener when I was at uni!
Dan: George Orwell: Homage to Catalonia
Dan: George Orwell: Homage to Catalonia.
An incredibly insightful prose on not only the 20th century’s primary political struggle – fascism against communism – but also a sensitive depiction of the strength and humility of the Catalan people. The book is then concluded with a stepped-away-from-the-situation summary on how socialism, if implemented properly, could be a perfectly viable and progressive solution to the grander political struggle.
Gemma J: Love in the Time of Cholera by Gabriel Garcia Marquez
Amazing insights into the twists and turns of life and love!
Matt: Fables (graphic novel series) by Bill Willingham
An extremely creative series that puts characters from fairy tales, rhymes & folklore together in the modern day world after being forced from their homelands.
Fables contains a vast amount of characters with brilliant background stories that slowly develop throughout the series and had me constantly glued to the pages losing the concept of time.
Vanessa: The Goldfinch by Donna Tart
My most recent favourite book, it changes regularly, is The Goldfinch by Donna Tart.
A dazzling novel which follows 13 year old Theo Decker’s life after he is involved in a terrorist incident in New York’s Metropolitan Museum of Art.
Explosive and dazzling from the very first page, this book appeals to both mind and heart.