Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…
Great article from AdAge showing that only 41% of respondents of a B2B and B2C study of 114 HR/marketing execs had a holistic and strategic approach to engagement.
And the problem?? No joined up approach between HR and Marketing. Cmon guys! Get talking!
Turning employees into brand ambassadors
The study undertaken by Altimeter Group found that of course all companies and marketing departments were keen to turn their employees into brand ambassadors but often there was not a strategy in place for engaging them in this way. A lack of coordination between HR and marketing didn’t help along with departments being busy enough working on their own projects.
The study looks at a few large companies doing this well and the tactics they’re using which they state include social media training, mapping the employee journey and measuring the effectiveness of employee engagement on social channels.
But listen, don’t worry, if you think this is you, then we can help so call us!