24 July 2014

Inspiring Morrisons employees to adopt new processes

Synergy help leading supermarket employees to embrace new working practices

What we did

Morrisons wanted to embed a set of new processes and ways of working to really deliver on its strategy. The team needed an approach that would support employees to reach new levels of success so we delivered an engaging creative campaign that had the power to change behaviours.

We developed a campaign identity – Our People, the best we can be – and key messaging, tailoring our communications to different internal audiences. As well as developing the comms strategy, we designed all tactical communications, bringing the new processes to life with animated characters, personalised communications, desk drops and office graphics.

Creating impact

This is an ongoing project with a phased approach and feedback so far is excellent. Employees have really appreciated the new campaign, engagement is high and the new processes are already becoming part of day-to-day working.

A quick overview

/ Creative concept
/ 4 Key themes and key visuals
/ Publications
/ Creative implementation ideas
/ Interior design
/ Brand identity
/ Roll-out communications

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