24 July 2014

Inspiring Morrisons employees to adopt new processes

Synergy help leading supermarket employees to embrace new working practices

What we did

Morrisons wanted to embed a set of new processes and ways of working to really deliver on its strategy. The team needed an approach that would support employees to reach new levels of success so we delivered an engaging creative campaign that had the power to change behaviours.

We developed a campaign identity – Our People, the best we can be – and key messaging, tailoring our communications to different internal audiences. As well as developing the comms strategy, we designed all tactical communications, bringing the new processes to life with animated characters, personalised communications, desk drops and office graphics.

Creating impact

This is an ongoing project with a phased approach and feedback so far is excellent. Employees have really appreciated the new campaign, engagement is high and the new processes are already becoming part of day-to-day working.

A quick overview

/ Creative concept
/ 4 Key themes and key visuals
/ Publications
/ Creative implementation ideas
/ Interior design
/ Brand identity
/ Roll-out communications

Similar Articles

25 October 2022

Living the Brand Internally. Another addition to our Employee Solutions Suite

Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…


22 September 2022

Our new approach to building culture and boosting attraction, retention and engagement

We’re proud to launch the McCann Synergy’s Employee Solutions Suite. A new approach to boosting…


22 February 2022

McCann Worldgroup joins Disability Confident Scheme

McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…


9 September 2021

Have You Said No to Normal in your Future of Work thinking?

At the beginning of the pandemic, everybody was keen to get back to normal. But…