We’re proud to launch the McCann Synergy’s Employee Solutions Suite. A new approach to boosting…
How does the brand show up for employees – the people that live and breathe the brand for customers?
Improving brand advocacy among employees is certainly a topic of conversation in many organisations today. When employees are informed, enthusiastic and helpful, customers notice. And when customers have a great experience, it’s powerful for the brand and delivers growth.
Did you know that 41% of consumers believe that employees are the most credible source of information regarding a company*.
We translate the brand story and experience into something meaningful for employees – a story and journey they can believe in, relate to, be inspired by and contribute to. Alongside this we build a community of internal brand ambassadors who can help deliver your brand experience by shifting perceptions, emotions and behaviour.
A community of internal brand ambassadors are a powerful asset in delivering your brand and create more reach when they share their experiences with their wider network. We do this by:
- Tailoring the brand story to employees
- Creating brand experiences for the employees
- Making the brand experience relevant to individuals and teams as well as helping form a more emotional connection
- Guiding managers and employees to act and behave in a powerful way to drive the brand forward collectively and individually.
By bringing the brand to life on all touchpoints on an employee journey, you will drive better engagement and retention from hire to retire.
We are experts in engaging employees with impact. Our Living the Brand solution forms our latest addition to our newly packaged Employee Solutions Suite, fitting nicely alongside our Culture Audit, EVP Creation and Employee Experience solution.
Find out more about our Living the Brand Internally Solution.
It’s time to re-imagine, re-invent and re-design your colleague experiences. It’s time to unleash the power of your people.