Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…
We like to scan around as wide as possible for ideas and inspiration around the world.
It’s always fascinating to see what the luxury brands are up too especially as many have done well despite the recession other brands have experienced. We came across this great article about the top 10 luxury branding efforts late last year.
It includes Armani‘s Live diary – a real-time digital journal giving an insight into life behind the brand, Aston Martin’s Friday Films celebrating the brand’s history and loads of stuff about the brand that helped support the launch of their V12 and Four Seasons Maui Artisan Showcase, looking at the amazing underwater photography as part of an artisan showcase series. The Louis Vuitton’s Pass app is also great where its an app that allows us to see behind the scenes ads in new way along with product content.