19 May 2016

How great leaders inspire everyone to take action

By Simon Sinek.

A must read for leaders, this book explores the power of Why when it comes to attracting loyalty and motivating employees.

When everyone has access to the same resources, why are some businesses and certain people more innovative and successful than others? Following his famous TEDx talk in 2009, Simon Sinek describes how starting with WHY should be the basis for every message a leader transmits and how it can help inspire customers, attract loyalty and motivate employees to build a more stable and successful business. A must read for leaders.

 

Find out more about this book.

 

Grab a cuppa and watch his TEDx talk here:

 

{source}

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/qp0HIF3SfI4″ frameborder=”0″ allowfullscreen></iframe>

{/source}

Similar Articles

25 October 2022

Living the Brand Internally. Another addition to our Employee Solutions Suite

Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…

READ MORE

22 September 2022

Our new approach to building culture and boosting attraction, retention and engagement

We’re proud to launch the McCann Synergy’s Employee Solutions Suite. A new approach to boosting…

READ MORE

22 February 2022

McCann Worldgroup joins Disability Confident Scheme

McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…

READ MORE

9 September 2021

Have You Said No to Normal in your Future of Work thinking?

At the beginning of the pandemic, everybody was keen to get back to normal. But…

READ MORE
SEE MORE ARTICLES