McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…
By Simon Sinek.
A must read for leaders, this book explores the power of Why when it comes to attracting loyalty and motivating employees.
When everyone has access to the same resources, why are some businesses and certain people more innovative and successful than others? Following his famous TEDx talk in 2009, Simon Sinek describes how starting with WHY should be the basis for every message a leader transmits and how it can help inspire customers, attract loyalty and motivate employees to build a more stable and successful business. A must read for leaders.
Grab a cuppa and watch his TEDx talk here:
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