McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…
This week, we welcomed Polly into the Synergy offices to gain some experience in the busy world of a creative agency.
We asked her to tell us a bit about her time here, and which parts she enjoyed most… ” During my 12 week summer holiday after my GCSEs, I really wanted to complete a work experience placement in a creative agency where I would get a lot out of it, being hands-on as well as just watching and listening whilst the staff worked.
On my first day, Melanie (Account Director) had created a case study in which a new restaurant, ‘Pizza Perfect’ was opening in the centre of Bristol, and my task was to create a brand image, website and social networking pages for them. I researched into what the competition were doing, and how their websites looked, whilst also coming up with my own ideas on how to make Pizza Perfect stand out.
I created a Powerpoint presentation with all of my ideas and information that I had found out and presented it to the team, which helped improve my public speaking skills (something I have always found very scary). Finally I made a brief for the project and took it up to the studio so they could create a logo and a poster for the restaurant, which I got to take home to remind me of my experience!
I really enjoyed other tasks like proof-reading, reading through new projects, and sitting in on internal meetings, learning how the day-to-day business of the company works. The team were all so kind and helpful. They answered any questions I had and helped me to learn a lot about the company. I really enjoyed the three days I spent at Synergy with the account management team, and feel that its definitely something I want to pursue in future years as a possible career”.