19 July 2012

Guardian report on engaging employees with sustainability

We read a really good article by The Guardian Sustainable Business about engaging employees with sustainability, energy efficiency and csr initiatives.

A number of discussion groups were held and companies offered their advice and case studies. You can read the full article here – Engaging employees with sustainability by The Guardian. Some of the good nuggets we took from the report included:

  • Open dialogue with employees about sustainability and their ideas before communicating your strategy
  • Foster a culture of sustainability honestly in the organisation with directors commitment
  • Build long term themes and relationships via sustainability projects
  • Empower employees and give employees options on what to commit to – for example one company talked about giving energy budgets to each department
  • Make CSR into a brand which everyone can relate to and recognise
  • Deliver messages in a personal, fun and engaging way Everyone felt that by following these principles employees would be more inclined to live the same values at home and speak positively about the organisation externally.

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