McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…
This is a really good read – a pdf book following the course ‘The Future of Media’ from the Department of Media Technology at the Royal Institute of Technology in Sweden.
It looks at how new media will affect the future of magazines and covers off magazine trends, the death (or not!) of paper, the impact of social media and the future including insight into augmented magazines. If you’re involved in producing a company magazine or employee magazine, this is a read for you.
