McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…
We’re back at Social Media Week for 2018 discussing how brands can utilise those already in the business willing to spread the company gospel.
With brands spending an increasing amount of time and money on working with external ‘influencers’, many neglect the fact they have an army of advocates already in the business willing to spread the company gospel.
We’re returning to Social Media Week again this year where we’ll be discussing how to find, equip and empower your most influential employees to get your brand message to land internally and externally.
We’re most interested in sharing how companies can bring their marketing and HR teams closer together, harnessing the influence and reach of their employee networks to authenticate corporate brand messages, whilst building an industry-leading employer brand.
The session will look at:
- Why your internal influencers matter
- How to identify, approach and equip them
- Bringing your marketing, communications and HR teams together
- The impact your new influencer can have on both your brand and your bottom line
When: Monday 26th February
Where: Engine Shed, Station Approach, Bristol, BS1 6QHStation Approach, Bristol, BS1 6QH
We’ve got a few spare tickets to give away, just email firstname.lastname@example.org to grab your spot.