21 October 2016

Facebook social recruitment campaign for NHS

Attracting the best nursing talent through a Facebook social media campaign.

With a national shortage of nurses, Nottingham University Hospitals (NUH) wanted to up its game when it came to recruitment and attract the best nursing talent to come and work with them.

Coinciding with new bi-monthly recruitment events, NUH tasked Synergy with designing the concept for a Facebook recruitment campaign that would create buzz and drive applications. It needed to reflect what it was truly like to work at NUH and the unique environment and offering that set it apart from other trusts.

The chosen concept was ‘You’ll fit right in’, featuring photography of real employees sharing why they loved their jobs, and what makes NUH so special.

Creating impact

Synergy delivered a toolkit of assets and creative content ideas to NUH to adapt and share throughout the course of the campaign. NUH used these assets throughout the campaign, adapting for different social posts, which drove views, shares, downloads, and applications.

A quick overview

/ Creative concept and design of ‘You’ll fit right in’

/ Creation of a selection of graphics to share via Facebook

/ Toolkit of comms materials so NUH could easily adapt, share and run the campaign with internal resource

/ Best practice and guidance on Facebook for recruitment and employee engagement

/ Creative content ideas for the Facebook campaign

Similar Articles

25 October 2022

Living the Brand Internally. Another addition to our Employee Solutions Suite

Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…

READ MORE

22 September 2022

Our new approach to building culture and boosting attraction, retention and engagement

We’re proud to launch the McCann Synergy’s Employee Solutions Suite. A new approach to boosting…

READ MORE

22 February 2022

McCann Worldgroup joins Disability Confident Scheme

McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…

READ MORE

9 September 2021

Have You Said No to Normal in your Future of Work thinking?

At the beginning of the pandemic, everybody was keen to get back to normal. But…

READ MORE
SEE MORE ARTICLES