30 June 2016

Exhibition design for Kawasaki

About to launch a new range of hydraulic pumps, Kawasaki Precision Machinery (KPM) approached us to help them achieve stand out at two global exhibitions.

About to launch a new range of hydraulic pumps, Kawasaki Precision Machinery (KPM) approached us to help them achieve stand out at two global exhibitions.

These were two of the biggest exhibitions in the industry, Agritechnica in Hanover and Bauma in Munich, which welcomed over 500,000 visitors.

We devised the stand concepts for both shows, creating eye-catching and immersive spaces that captured people’s attention but still offered a functional environment for the Kawasaki team to promote new products and company offering.

Creating impact:

The exhibition stands and supporting content were incredibly well received by KPM’s global stakeholders, peers and clients. Hundreds of customers visited KPM at both shows and supporting PR and content creation helped drive interest from the media.

A quick overview:

/ Complete concept, brand positioning, stand design and project management for Agritechnica

/ Concept design, graphics and positioning for Bauma exhibition

/ Video design and production for both exhibitions

/ Marketing collateral including brochures and sales presentations

/ Content marketing and PR activity

/ Press and media packs

What the client thinks:

“We have been working with Synergy for the last two years and have been delighted with the professional service they have provided. By understanding our business and getting to know what’s important for Kawasaki, they have helped us create stronger advertising campaigns, developed strategies to optimise our exhibition presence and helped us implement effective PR plans. We love working with Synergy and are excited about planning our future projects with them,” Emily Stephens, KPM

Watch the video:

 

{source}
<iframe src=”https://player.vimeo.com/video/161466776″ width=”100%” height=”338″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
<p><a href=”https://vimeo.com/161466776″>Kawasaki Total Systems – final video animation</a> from <a href=”https://vimeo.com/user15746292″>Synergy Creative</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>
{/source}

 

Similar Articles

25 October 2022

Living the Brand Internally. Another addition to our Employee Solutions Suite

Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…

READ MORE

22 September 2022

Our new approach to building culture and boosting attraction, retention and engagement

We’re proud to launch the McCann Synergy’s Employee Solutions Suite. A new approach to boosting…

READ MORE

22 February 2022

McCann Worldgroup joins Disability Confident Scheme

McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…

READ MORE

9 September 2021

Have You Said No to Normal in your Future of Work thinking?

At the beginning of the pandemic, everybody was keen to get back to normal. But…

READ MORE
SEE MORE ARTICLES