2 July 2014

Exciting new rebrand for 1610 Leisure

Synergy provided a total rebrand for a large leisure trust, engaging both employees and the public

What we did

1610, formerly Somerset Leisure, is a rapidly developing leisure Trust that manages 20 leisure centres across the South West. They needed to make a big impression to compete with private health clubs as they made the transition from being council owned to a not-for-profit charitable Trust.

We knew employees would be key, so we engaged with them from the start, using workshops and focus groups.

Our rebrand started from the ground up: New name, new identity, website, signage, uniforms and all marketing communications. We also delivered a full employee engagement campaign and external launch campaign to create a buzz internally and throughout the community.

Creating impact

1610 has been selected as one of the UK’s 250 fastest growing companies. The rebrand has resulted in a 46% increase in memberships, 104% increase in class attendance and 125% increase in website visits.

“By involving staff throughout the rebrand process, acceptance of such a big change has been extremely positive. There has been a real willingness to buy into the new brand.” Head of Marketing

A quick overview

/ Leadership workshops and employee focus groups
/ Brand design including name and identity
/ Employee engagement campaign
/ Employee vision and values creation
/ Signage, way finding and interior design at centres
/ Marketing comms (advertising, direct marketing, membership packs)
/ Website design

Similar Articles

22 February 2022

McCann Worldgroup joins Disability Confident Scheme

McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…

READ MORE

9 September 2021

Have You Said No to Normal in your Future of Work thinking?

At the beginning of the pandemic, everybody was keen to get back to normal. But…

READ MORE

9 September 2021

More awards success for creative employee communications

We’re thrilled to announce that one of our clients, NatWest Group, has bagged not just…

READ MORE

2 June 2021

Shortlisted!

We’re thrilled to have been shortlisted with NatWest for Best Ongoing Commitment to Internal Communications…

READ MORE
SEE MORE ARTICLES