McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…
Creating an employer brand
As we always say, engagement with the brand starts on the inside with employees. If you get that right, customer connections with the brand follow a lot easier. But how do you create a powerful, strong employer brand. Well, you’ve got one already, you just might need to make adjustments to it. We’ve gathered lots of insight and reports on this subject but one fantastic resource is the CIPD. If you’ve got membership, check out their resources and guides on employer brand.
