23 June 2016

Employer branding: what’s the role of internal communicators? Event

Join us for a series of London events with the Institute of InternaI Communications (IoIC) which explore the role of internal communications in employer brand.

Every organisation that employs people has an employer brand, whether they know it, nurture it, or not. The employer brand is the essence of what makes people want to work for an organisation or drives them away, so it can’t be ignored.


If the employer brand reflects what employees say about the organisation, what others say and what the organisation says about itself, two of these three are very much within the scope of internal communicators.


The IoIC is running three seminars to raise awareness of employer branding and internal communicators’ vital role in developing and managing the brand, and we’re excited to be speaking.


The first in the series explores the latest thinking on employer branding and internal communications. The second one will look at a new IoIC rating tool in more detail and how to make the most of it. The third seminar pulls this all together by looking at how to create an effective communication strategy and how the contribution of internal communications feeds into promoting the employer brand to external audiences.


Seminar one, Wednesday 13th July


Whether employer brand is already on your radar or not, the first of the three events will show how different organisations started their journey and what role internal communications plays.


When and where?

Wednesday 13 July, 2016 from 6pm to 9pm
Runway East, 10 Finsbury Square, London EC2A 1AF


Why should I attend?


Our panel brings together internal communicators and advisors on employer branding, so look out for a lively and illuminating debate. Confirmed panellists include:


  • Steven Brand, Employer Brand Director EMEA at Randstad Sourceright
  • Mark Di-Toro, Senior PR Specialist EMEA at Glassdoor
  • Melanie Hirst – Global Head of Employer Brand at Deutsche Bank
  • Gemma McGrattan – Managing Director, SynergyCreative
  • CarolynNutkins – Director Organisational Development at Parkinsons
  • Ger Peerboom – corporate communications consultant


The panel discussion will be chaired by Jennifer Sproul, Chief Executive of the Institute of Internal Communication.

Cost and booking?

Cost for IoIC members will be £25 for this event, £40 for two events or £60 to attend all three. IABC members pay member prices. Non-members pay £40 for this event, £64 for two events or £96 to attend all three. VAT will be added. Coffee, juice and sandwiches are included. To book, email brenda@ioic.org.uk


To find out more about seminars two and three, visit the IoIC website.

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