1 March 2016

Employer Branding and the New World@Work

By Brett Minchington, Chairman/CEO of Employer Brand International.

As our director Nicky works towards her Employer Brand Leadership Certification (a course run by the author), this book has become a valuable study partner. She tells us why…

As the war for talent continues apace and the number of skilled workers remains in short supply, companies need to address global challenges and recognise the importance of employer branding to attract, engage and retain great people.

This book includes proven steps and comprehensive frameworks to develop an effective employer branding strategy, alongside practical case studies from the world’s leading employer brands and the latest global research findings in employer branding. It also illustrates the role of tech and social media and how companies are leveraging this within their EB plans.

But, if your board aren’t yet convinced by the concept of employer branding – this book will help you make the business case and demonstrate ROI with useful measurement techniques.

The book is written by my EBI course leader, Brett Minchington, Chairman/CEO of Employer Brand International. Use it to inspire you and encourage your team to think about innovative tools and techniques to develop exciting, unique employer brand plans.

 

Find out more about this book

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