Creating an Employer Brand and Employer Value Proposition

“Every company needs a signature experience that sets it apart” Harvard Business Review

As the competition for the best talent grows and companies want to retain their best employees, it’s now more important than ever to have a strong employer brand – one that communicates the brand on the inside, that’s distinctive, meaningful and memorable. And of course is integrated seamlessly into every employee process so that an employee journey with your company builds the best brand experience for them turning them into ambassadors for you.

Synergy’s work developing strong employer brands and employer value propositions has led us to create this guide to help you build an employer brand.

Download the Developing an Employer Brand Guide here.

What Synergy can do for you

• Planning and strategy to create a powerful employer brand
• Employee and prospective employee research, focus groups and in-depth interviews
• Creation of a strong employer value proposition
• Creative and design themes to bring your employer brand to life
• Design of communications that represent your employer brand which integrate seamlessly into your employee and HR processes

Download our Guide to creating an Employer Brand

Synergy-creating-an-employer-brand-evp.pdf