7 January 2015

Employer Brand and EVP

Creating an Employer Brand and Employer Value Proposition

“Every company needs a signature experience that sets it apart” Harvard Business Review

As the competition for the best talent grows and companies want to retain their best employees, it’s now more important than ever to have a strong employer brand – one that communicates the brand on the inside, that’s distinctive, meaningful and memorable. And of course is integrated seamlessly into every employee process so that an employee journey with your company builds the best brand experience for them turning them into ambassadors for you.


Synergy’s work developing strong employer brands and employer value propositions has led us to create this guide to help you build an employer brand.


Download the Developing an Employer Brand Guide here.


What Synergy can do for you

  • Planning and strategy to create a powerful employer brand
  • Employee and prospective employee research, focus groups and in-depth interviews
  • Creation of a strong employer value proposition
  • Creative and design themes to bring your employer brand to life
  • Design of communications that represent your employer brand which integrate seamlessly into your employee and HR processes


Download our Guide to creating an Employer Brand







Similar Articles

9 February 2023

Welcome to our Consulting Suite

From strategy, to action, to impact, we unleash the power of your people to drive…


12 December 2022

2022 in numbers – Helping over 600k employees have a better work life

2022 has to be remembered for experimentation, and a focus on employer brand and a…


25 October 2022

Living the Brand Internally. Another addition to our Employee Solutions Suite

Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…


22 September 2022

Our new approach to building culture and boosting attraction, retention and engagement

We’re proud to launch the McCann Synergy’s Employee Solutions Suite. A new approach to boosting…