Improving brand advocacy among employees is certainly a topic of conversation in many organisations today.…
The new BCLS Survey for 2014 is soon out showing staff engagement climbs up the agenda overtaking media relations.
It surveys 250 comms directors in Europe, is commissioned by recruiter VMA Group and shows a real focus with employees.
57% report ‘building a strong, loyal, well-informed and engaged workforce’ is a priority. They polled 95 leaders working for companies such as Diagio, 02 and UK Border Agency (now UK visas and immigration).