McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the…
Want an employer branding strategy that works? Here are the seven steps to creating the kind of employee branding that strikes a chord.
Why’s employee branding so popular?
Defining your employment brand helps you to stand out from competitors; it also answers three big challenges:
1. How to attract and keep top talent in a proactive way
2. How to communicate your values to your employees and the public
3. How to transform your employees into ambassadors
The best employer branding examples
Sometimes called employment branding or employer branding (take your pick!), the most successful examples meet three key criteria:
1. They’re strong and resonate with employees
2. They’re seamlessly integrated into every employee process
3. They’re distinctive, meaningful and memorable
Get in touch to find out how we’ve helped companies develop strong employee brands.
Employee branding – a look inside
At the core of every successful employee brand strategy is the Employee Value Proposition (EVP). This is a single statement that sums up what it’s really like to work at your company and why people stay. Sounds easy, but these are famously tricky to write and get right. These statements are then backed up with real pieces of evidence taken from your policies, your L&D, your culture and your employee engagement – everything that makes up the experience of working at your company. And remember, this isn’t about what your employees receive, but what they experience. And for prospective candidates looking to join your company – perception needs to meet reality!
The big questions
If you’re thinking about developing your own employee brand, here are three questions to kick you off:
1. Why do people like working for you?
2. What do candidates want?
3. How are you different to the competition?
You’ll find lots more questions and tips inside our 7-step employer branding pdf guide which you can download here.