19 October 2012

Do the right thing

by James Parker

This guy is pretty amazing.

He was the CEO of Southwest Airlines and made three key decisions after 9/11 – no layoffs, no pay cuts and no hassle refunds. All with amazing results in that they remained profitable and held business whilst the rest of the industry collapsed. This book is about how dedicated employees create loyal customers and large profits.

Find out more about this book

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