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We really liked the way Starbucks is asking its customers for feedback.
They have a scheme called My Starbucks Idea and a website that collects customer ideas and reports on the newest ideas that they have gone ahead and implemented.
A nice way of showing their customers they care what they think and not just that, they take action and report on the action they take. You can take a look at their scheme by clicking here at MyStarbucksIdea.com.
Nice one Starbucks.